AFL Victoria and the TAC have partnered to provide the Community Footy TAC Club rewards program worth $1.3 million.
Country football clubs will have the chance to earn $10,000 by promoting road safety. 126 people died on regional Victorian roads in 2020 compared to 85 in metro areas.
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Due to the distances players, coaches and supporters need to drive to some games in the region, the message of road safety is an important one.
TAC Chief Executive Officer Joe Calafiore said with so many people in the community affected by tragedy on the road, the need to educate was vital.
"It's an unfortunate reality that most grassroots football and netball clubs across the state have been affected by road trauma in some way," he said.
"It's critical that we are in these communities to remind everyone of all the actions we can take to make our roads safe."
Clubs can register for the program from April 1, applications close on July 31.
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