Ballarat brewpub Aunty Jacks has used a sporadic 2021 to prepare for a big summer of fun in the sun, releasing its first two canned beers.
Just a year after the Mair Street venue first opened, Aunty Jacks has been able to release two of their most popular and award-winning beers, its lager and pale ale, to the public outside of the pub.
Aunty Jacks head brewer Matt Ives said it was the perfect time to release the beers as everyone's focus shifts to outdoor entertainment as restrictions ease.
"We wanted to get the lager and the pale printed, on a can, in your hand, be able to drink it not just here at the venue but outside for this upcoming summer where we're going to be forced outside more often than not," he said.
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"We brew it on site and we roll it down the hill and we serve it at the bar but that obviously doesn't work when the doors are shut.
"The cans are an opportunity to keep our patrons' thirsts quenched above all else, but also keep our brand relevant and make sure that you can still have that same Aunty Jacks experience with your family and all your friends, but it doesn't have to be in venue, you can also do that at home at your barbecues."
While Aunty Jacks did not initially plan to release a canned beer, the stop-start nature of the last 18 months and the support of the Ballarat community changed those plans.
"Certainly, the lockdown impact perhaps pushed us or sped us up a little bit, but above that, just the surprise in the support Aunty Jacks has had from the local community," Mr Ives said.
"People love the brand, people love coming to our venue and that gave us the confidence to actually put the brand out to market, not just keep ourselves locked in tight within these four walls."
Mr Ives said Aunty Jacks was preparing for a big summer, with the phone ringing off the hook after every announcement of easing restrictions and the venue booked out for the next few weekends.
"We're certainly looking forward to getting the Aunty Jacks brand beyond just his venue though, so getting it out into some outdoor events, music festivals, that sort of stuff, where you can still have the Aunty Jacks can in your hand, but not necessarily within our pub," he said.
"It feels like it's gonna be a summer of Instagram being flooded without outdoor photos, plenty of sunshine, plenty of trees, so we just want to make sure the people are enjoying themselves and enjoying this feel outdoors instead of indoors."
Pre-orders are currently open for the first run of Aunty Jacks lager and pale ale until Friday, October 29 at www.auntyjacks.com.au before the beers are released in the venue and through select retailers across Ballarat.
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