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Is Ballarat's newest digital billboard a safety risk?

By Letters to the Editor:
November 10 2021 - 4:00pm
The new billboard at the corner of Mair Street and Humffray Street. Picture: Adam Trafford
The new billboard at the corner of Mair Street and Humffray Street. Picture: Adam Trafford

The purpose of any advertising sign is to attract attention. Large digital signs with their brightness, and changing displays are particularly effective in this. The application for this sign actually said that "The proposed Promotion sign will target traffic travelling northbound on Humffray Street and westbound on Mair Street."

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