AS the mythical Land of Kryal reopens its gates to the public, Ballarat Regional Tourism will officially launch Ballarat Pass – a special ticket into the city’s major attractions.
Likened to the Gold Coast’s three-park superpass, Ballarat Pass has been available since Boxing Day, from the city’s Visitor Information Centre, with discounted admission to Sovereign Hill and Ballarat Wildlife Park on the bill.
BRT director George Sossi said the pass helped visitors realise how much Ballarat had to offer in attractions, shopping and dining.
He was confident the fantasy world at Kryal Castle would assist in a massive push to entice people to stay that little bit longer in town.
Mr Sossi said Ballarat Pass had already gone “gangbusters” and exceeded BRT expectations in sales since its soft launch.
“The whole idea is to make sure people know lots of things are happening in Ballarat,” Mr Sossi said.
“The pass will continue to evolve – at the moment it’s one pass but that could later break into themed passes like a family pass or democracy-themed pass.”
Smaller operators, including Goldrush Mini Golf, The Tangled Maze, Bird World, Ballarat Ghost Tours and Art Gallery of Ballarat, have offered additional discounts to pass holders.
The Museum of Australian Democracy at Eureka will also be added to Ballarat Pass when it opens in May.
Mr Sossi said Ballarat Pass had already generated lots of positive feedback, including visitors being able to bypass queues at Sovereign Hill.
Kryal Castle director Erin Joyce said the new-look Land of Kryal added a special twist to Ballarat Pass.
Kryal Castle will be promoted within the region for its opening with metropolitan promotions on hold until Easter.
Ms Joyce said the move was to help the Ballarat region feel ownership of the park again.
Jousting is back at the castle with leading Australian jouster Justin Holland already busy training horses for shows.
According to BRT, more than 180,000 visitors pass through the Visitors Information Centre each year and local guides add $11 million to the Ballarat economy with their suggested up-sells on the firstname.lastname@example.org