FOR every cupcake ordered for Ballarat’s child protection week morning tea, $5 will go towards the Children of Phoenix charity, which gives educational opportunities to those who have suffered abuse.
Professor Caroline Taylor, who runs Children of Phoenix, said the morning tea acknowledged the vulnerability and preciousness of children during Child Protection Week, from September 7 to 13.
Professor Taylor said child abuse was an issue nationally and it had taken its toll on the Ballarat community with institutional child abuse. She said businesses and groups could pre-order the cupcakes through Children of Phoenix.
The cakes are made by Sebastopol Woolworths, and distributed by SES volunteers on September 10.
Victoria Police, Sebastopol Woolworths, The Courier and The City of Ballarat have already thrown their support behind the cause.
Ballarat superintendent Andrew Allen said police dealt with abuse regularly and saw the toll it took on individuals.
“Victim support is crucial,” Superintendent Allen said.
Editor of The Courier Andrew Eales said it was a great opportunity for the community to get behind this great cause.
“Through our It’s Up To Us campaign, The Courier has been proactive in talking about issues related to family violence. We see our social club’s involvement in the morning tea as a great way to extend this campaign,” Mr Eales said.
Professor Taylor encouraged business leaders to shout their staff morning tea through pre-ordering cupcakes.