RENOWNED Australian fashion designer Liz Davenport OAM joined locals for high tea at the launch of her new fashion line at Craig’s Royal Hotel on Sunday.
Davenport’s new fashion line, Wear More Wool, has been designed in collaboration with Creswick Woollen Mills with an aim of highlighting the beauty of Australian wool.
Growing up in rural Australia on a farm at Gnowanperup, Davenport said she has long enjoyed working with wool and hopes to share her love of wool with the rest of the country.
“Wool is to a designer what gold is to a jeweller – it is a wonderful base material,” she said.
“It tailors, it moulds to the body, it has built in style and it is durable and timeless.
“It can be innovative but also a classic staple that moves with women in today’s fast lane.”
As part of the new range, she said the idea was about teaming her designs with wool products found at Creswick Woollen Mills to create wearable outfits all year around.
“I was attracted to the Creswick Woollen Mills because of its heritage as a company and its work with wool,” she said.
“Liz Davenport is about packing for travel, but we didn’t always have the warm pieces.
“I call this the perfect match.”
She said the whole idea was to offer clothing that could be shown on the catwalk and worn by the public.
“The fashion world lost its way, and the fashion industry made a fool of itself when it started to present clothing people couldn’t wear,” she said.
“This is about going back to simple clothes you can wear and look like a classy bird.
“They’re clothes about reality but with a twist.”
Davenport will be in the region for the next week promoting the new line.
On Monday, June 29 she will host a fashion parade and personal style sessions at the Creswick Woollen Mills. She will then hold another event at the Hawthorn store on July 3 before returning once again to the Creswick Mill on July 4.
Davenport has been an advocate for Australian wool since joining the fashion industry almost 40 years ago. Her range has graced the pages of the country’s biggest fashion magazines and modelled at some of the world’s most renown fashion events. Her signature designs have also been worn for historic events including Miss Universe pageants.