Reach4Research Cycle Classic will celebrate its 10^th edition in February with an expanded program that once again confirms it had evolved into far more than a mass cycling participation event.

A twilight cinema by Pipers and pet-friendly run and walk add to an big program of road, mountain bike and lake relay cycling raise money and awareness for the Fiona Elsey Cancer Research Institute.

Cycle Classic committee member John Ives, speaking at the Classic launch on Friday, said it was incredible to look back on how much the event has grown the past decade. It started with a group of friends launching a 100-kilometre road ride to raise money for FECRI in a loved one’s honour.

“A small group of people decided to do something for the Institute...but it’s always been people who have had a passion for being involved in the community,” Mr Ives said.

"Now it’s about making sure it has the momentum to keep growing. While Ballarat is a regional centre, it is a small community, so while enthusiasm is there, we’ve got to keep changing the line-up so it doesn’t go stale.”

Cycle Classic has raised more than $1.4 million for FECRI with 100 per cent of registration fees boosting research projects at the Institute.

FECRI, inspired by Ballarat teenager Fiona Elsey who died from cancer in 1991, explores more effective ways to diagnose and treat cancer, like immunology, by unlock the riddles of cancer.

FECRI’s honourary director George Kannourakis said the institute had always relied on community support and the Cycle Classic was a key example. The event has even prompted Professor Kannourakis to learn how to ride – and enjoy a post-ride latte.

Registrations are open for the two-day event at www.reach4research.com.au.