Shop fronts along the Western Highway and about the town’s centre are adorned with so much blue, yellow and red that supplies for streamers and balloons in such colours have all-but-sold out all the way into Ballarat.

This is the first time Beaufort has made the Central Highlands Football League senior grand final since 2002.

Beaufort’s beloved senior Crows are up against seasoned finals campaigner and fierce competitor Hepburn. This town-wide murder of Crows wants the whole league to know they are flying as one behind their club.

Red, yellow and navy balloons line the path right up to Pyrenees Shire offices in Beaufort where inside, they are taking care of a prized Crow.

Shire assets officer Damien Day is a former captain who played all his junior football with Beaufort, right through to seniors where he was part of the losing 2002 grand final.

Mr Day said time had been so long since then, he could hardly remember what his hometown vibe was like leading into that last title. But he said it was great to feel the hometown behind them.

“This week’s been awesome. It’s been such a long time in between finals,” Mr Day said. "Everyone at the club’s keeping a lid on it. Everyone wants to do the best they can but with Hepburn, and their experience, we don’t want to get ahead of ourselves.”

Players might be keeping a lid on it, but Beaufort locals are definitely in good voice.

Long-time supporter Geoff Carnes is leading a Beaufort Crows Supporters page on Facebook, drawing more than 3,500 views for the first episode in a series of “go Crows” cries about town.

The page has also captured attention at Royal Adelaide Show, Crows’ territory for another flock, including support from woodchop world champion David Foster.

“We really want to get players pumped up for the final,” Mr Carnes said. “There are so many people in the town involved in the club who do a lot of volunteer work...There is a real sense of community.”