Last year, when the Andrews Labor government decided to expand the festival beyond Melbourne and into regional Victoria for the first time, we examined all the possibilities.

But as the home of a thriving arts scene, deep-seated history and a superb streetscape, Ballarat was the clear choice.

And last year’s event certainly did not disappoint.

More than 40,000 people flocked to the centre of town, witnessing Lydiard and Sturt streets lit-up in all their glory.

Not only was it good for local tourism, it was good for local businesses, too.

Every hotel in the city was booked out. Restaurants and bars were full.

And more than $3 million was generated for Ballarat’s economy.      

Suffice to say, the event was a huge success.

Ballarat’s White Night also reflects our government’s commitment to growing every part of our state’s tourism economy.

Because these kinds of big events – and all the opportunities they bring – shouldn’t belong just to Melbourne.

Every corner of Victoria – and every Victorian – deserves to share in the benefits.

It’s why we are so proud to be bringing White Night back to Ballarat in 2018.

And with more Australians travelling to regional Victoria than ever before, we’ll continue delivering the events and investments to keep this momentum going. 

That includes, for the first time ever, sharing White Night with Bendigo and Geelong later this year.

Because this event isn’t just about fancy lights and installations, although there is plenty of those. It’s also an opportunity to support local businesses and back local jobs. 

At the same time, Ballarat’s White Night serves as a celebration of our best creative minds.     

It gives our talented local artists the chance to get involved, showcase their work to thousands of people and put their unique stamp on Ballarat.

This year’s producer, David Atkins, has worked alongside hundreds of creative and cultural bodies, independent artists and venues to do just that. 

It means that the 2018 program for Ballarat has a uniquely Ballarat flavour, with more than half of the commissions created by local artists.

And – in a testament to the success of the inaugural Ballarat White Night last year – this year’s program has also doubled in size.

Locals and visitors alike can look forward to seeing Stuart Walsh’s Ghosts of Eureka – a large-scale light and audio installation that brings the Eureka Stockade of 1854 to life.

Then there’s The Eagle – an LED animation of Bunjil, the creator, inspired by the artwork of Ballarat’s Auntie and Indigenous elder, Marlene Gibson. 

Overhead skyline drone imaging will be used to create Ballarat from Above, while the Town Hall and Craig’s Royal Hotel projections will bathe the city in colourful light.   

These highlights, plus many more, will combine the signature visuals that White Night is famous for with the unique character of Ballarat.

On Saturday night, this city has another opportunity to put on a show. And going by last year’s success, I know Ballarat’s White Night won’t disappoint.