Success can sometimes lie with the selling

Updated February 15 2016 - 10:45pm, first published 1:05pm

The Council’s controversial 40km/h speed limit in the CBD certainly created a lot of opposition when first mooted. Some opposition was ill-founded. Concern, for instance, that slowing traffic down by 10km/h would drive shoppers away from the CBD. On many of the streets like Armstrong, Lydiard and even Mair it could be argued the new limit was not only fast enough but as fast as the traffic reached anyway.  The push highlighted a bigger "growing pains” issue which Ballarat has not quite come to terms with; CBD’s which were once no more than a main street could happily double as a major thoroughfare en route to other places. Time and history have moved on and the objective now is to divert more of this through traffic, which isn’t stopping anyway, away from the CBD in box or bypass movements.  Behind this concept is the progressive idea that CBD’s are more and more places people want to spend their time, partly for shopping but also because of the unique ambience they provide. Whether it is heritage, tourism or café strips these city hearts offer a pedestrian or human scaled experience monstrous shopping centres cannot come close to matching. Part of this concept therefore includes infrastructure known as “traffic calming” streetscapes. So far so good.

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