The arrival of Boost Juice in Warrnambool was so popular the owners had to open the store for the first time half an hour earlier than planned. Owner Brendan McKenzie said the reception had been awesome with the first hour of trade keeping staff busy. "The turn up this morning - we didn't think we'd get hit that hard. It's been unreal," he said. "We opened half an hour early just because there were people here. "There's so much support - friends, family, the community. It's been awesome." When news filtered out in September the franchise would be coming to Gateway Plaza in December and they were looking for staff, more than 70 people applied. "We had so many really good applicants. We interviewed 39 and we've employed 12. We could have employed everyone - they were all excellent," Mr McKenzie said. He said the arrival of the store in Warrnambool had been "a long time coming". "We're happy to bring it to Warrnambool and so many people are happy to have it here," Mr McKenzie said. "This morning people were saying they drive to Geelong to go and get a Boost and then come back. "It's crazy, that's two hours but people do it."