NEW technology is presenting greater options for retailers to satisfy consumers’ increasing desire for knowledge about their food purchases, according to new market research from the vegetable industry.
The latest research report from the Project Harvest tracking study has highlighted that with the increasing convenience of smartphone and touchscreen technology, early adopter retail stores overseas are trialling trolleys with tablet computers embedded in the handle that can display product information and help shoppers find products in-store.
“Previous Project Harvest research has shown us that there’s a wide range of in-store information that consumers would find helpful when they’re making food purchases,” said AUSVEG’s Shaun Lindhe. “These global trends in technological innovations could be brought to Australian stores to assist consumers and respond to Australian shoppers’ increasing demand for information.”
