Crowds gather for a public memorial service at Mars Stadium to remember Ballarat footy devotee Shaun Kelly

Adventurous, busy, caring, cheerful, confident, creative, funny, loved, giving, gentle, happy, hard working, knowledgeable, likeable, lovable, loyal, noisy, outgoing, passionate, popular, proud, calm, hungry, yellow peril and respected.

These words had one thing in common this week – they all described the very best qualities of Ballarat football devotee Shaun Kelly who died suddenly last weekend.

MEMORIES: Greater Western Victoria Rebels players sit silently among a crowd of several hundred as they remember popular clubman Shaun Kelly at his memorial service at Mars Stadium. Pictures: Lachlan Bence

MEMORIES: Greater Western Victoria Rebels players sit silently among a crowd of several hundred as they remember popular clubman Shaun Kelly at his memorial service at Mars Stadium. Pictures: Lachlan Bence

Hundreds of people gathered at Mars Stadium for a public memorial service to the “big fella” of the Greater Western Victoria Rebels and passionate Western Bulldogs supporter.

Mourners arriving at the stadium were greeted by the scoreboard showing a picture of Shaun and the final score of the 2016 AFL premiership which his beloved Bulldogs won. The 2016 Bulldogs premiership cup took centre stage, sitting on a table adorned with a premiership flag and flanked by an autographed Bulldogs jumper.

CROWDS: Hundreds of people filled several bays of the new Mars Stadium grandstand in memory of footy fanatic Shaun Kelly.

CROWDS: Hundreds of people filled several bays of the new Mars Stadium grandstand in memory of footy fanatic Shaun Kelly.

GWV Rebels talent manager Phil Partington said each year Rebels players were asked to describe themselves as a player with one word, which he carried in to thinking about Shaun.

He asked the crowd to think of three words to describe Shaun, and offered a list of his own.

Mr Partington said it was a great honour to have the Bulldogs’ winning premiership score on the screen.

CUP: GWV Rebels talent manager Phil Partington shares memories of Shaun Kelly during the service. The 2016 Western Bulldogs premiership cup took centre stage.

CUP: GWV Rebels talent manager Phil Partington shares memories of Shaun Kelly during the service. The 2016 Western Bulldogs premiership cup took centre stage.

“His love for the Western Bulldogs was remarkable. I’ve never seen a bloke so happy after the 2016 premiership win,” he said.

The crowd also heard Shaun’s only love greater than sport and media was for his wife Sarah, and his family.