In all, $500,000 worth of swaddles, sleep bags and sleep suits are being donated to charities by Love To Dream to 14 charities around Australia, including Eureka Mums in Sebastopol.

The mission of Love To Dream is to help sleep deprived parents achieve safer, better, longer sleep for their babies (and therefore themselves too).

Love To Dream founder Hana-Lia Krawchuk and her team came up with the idea after being made aware of the difficult circumstances of some families trying to meet their basic needs.

"With this donation we hope to help ensure that families experiencing financial hardship are able to keep their babies warm this winter and to raise awareness of the important work done by our country's incredible charities," Ms Krawchuk said.

"Making a difference and giving back is a core value of Love To Dream and this significant initiative is an extension of their wider commitment to social responsibility as the company celebrates its 10-year anniversary.

READ MORE: Demand for Eureka Mums continues to grow

Opeations Manager of Eureka Mums Trinsa Lewis said the charity had received "several cartons" of sleeping goods which have been played into linen bundles being handed out to families in need.

"These sleeping goods will keep the babies warm, creating a safe space, rather than putting extra heaters in," Ms Lewis said.

"It's gone so cold so quickly, but it's very important that you don't want to overheat them.

"These sleeping bags allow them to move as a baby does in their sleep, but the blankets won't come off."

Ms Lewis said Eureka Mums averaged about 40 bundles every month going out to new mums.

But she said, there was a desperate shortage of warm clothes and all donations would be welcomed.

"We are desperate for warm clothes up to size 16, so it's not just new born clothes," she said.

"We are looking for jackets, coast, pants and jumpers, anything like that up to a children's size 16."

Eureka Mums is at 15A Gray Street Sebastopol. For information, go to eurekamums.org

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