Very rarely is there news that makes an entire city stop in its tracks and take a collective gasp.
However, that is exactly what we saw on Monday afternoon, as news of the tragic death of Danny "Spud" Frawley reached Ballarat.
For many, it was difficult to comprehend how a man adored not just in Ballarat, but throughout Australia, could have his life cut short in such tragic fashion.
Spud loved Bungaree, Ballarat and the St Kilda Football Club. And they all loved him back.
He had bravely spoken about his own mental health battles; so to see another soul depart this world in such a fashion left a hole in Ballarat's heart that might never be filled.
From here, it is absolutely crucial that his death is not in vain.
This newspaper has continually pushed for more discussion around mental health in Ballarat, with the city clearly facing a major societal issue.
With a suicide rate far higher than other comparable cities, it is an issue that is showing few signs of abating.
If anything, Frawley's death needs to act as a circuit-breaker where we, as a community, are more open to talk about mental health issues and tackle them front on.
We know there were already two other funerals in Ballarat during the week where lives were cut short following mental health issues.
This week, we will bid a final farewell to Danny Frawley and the issue will rear its head on the grandest scale yet. We can't, and won't, let the issue fade away.
Sadly, Danny's death would not be the only one to occur prematurely during the week.
As Ballarat started to come to grips with the loss of a favourite son, another tragedy unfolded.
At a seemingly innocuous job site at Mt Pleasant, a brick wall collapsed and killed a 56-year-old Horsham man.
Another life gone, another family devastated and another town left mourning.
If you or someone you know is in need of crisis support, phone Lifeline 13 11 14.