ANITA Frawley, the wife of Danny Frawley, believes it is important to use the image of her husband in a new advertisement which will go to air this week to coincide with World Mental Health Awareness Day on September 10.
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Mrs Frawley said mental health promotion was a passion for her husband, who had filmed the commercial back in May this year.
"It has been an extremely difficult time since Danny's passing one month ago however my daughters and I felt it was important to use Danny's position of influence in the community, therefore we have made the decision to allow the One in Five TVC to go to air as part of Danny's legacy," Mrs Frawley said.
Danny was incredibly passionate about mental health promotion & research. Earlier this year, back in May, Danny agreed to be part of a TVC for One in Five and the launch of this TVC was planned on 10th October, to coincide with World Mental Health Awareness day.
Whilst it is going to be difficult to see Danny on our screens, we felt it was more important to allow this to go to air in the hope that it saves lives and encourages people to have on-going conversations around mental health.
"We know this is what Danny would have wanted."
The former AFL player and media personality died in September after his car crashed into a tree at Millbrook near Gordon. He was 56 years old.
The charity said it had considered removing Frawley from the campaign but decided against it after consultation with his family.
WATCH THE VIDEO BELOW
Frawley appears in the ad along with the charity's other ambassadors, including musician Tim Rogers and actors Stephen Curry and Lucy Lawless.
"Did you know one in five Australians are living with a mental illness right now?," Frawley says in the video. "Join us today and help turn one in five into none in five."
One in Five aims to raise money to fund research into mental illnesses that may lead to cures and better treatment.
READ MORE: BUNGAREE MOURNS THE LOSS OF DANNY FRAWLEY
"Danny was working with us to help increase awareness of the importance of research in improving outcomes. He was a key part in the advertising campaign," said Gabrielle Sheehan, chair of One in Five.
Ms Sheehan acknowledged the strength of Frawley's family and his management in supportingthe campaign.
"They have been incredibly brave and generous during this extremely sensitive time," she said.
The ads will be shown on television.
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- If you or anyone you know needs support, you can contact Lifeline 131 114, or beyondblue 1300 224 636.
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