Art lovers from far and wide will converge on Daylesford from Friday for an event touted as the social event of the year.
More than 340 art pieces from 103 artists will feature at the Daylesford Art Show, now in its 36th year.
Daylesford art show director Alicia Kay says it is a great opportunity to support local artists and the community as a whole.
"Any money that we raise from the show goes towards the local community (through the rotary)," Mrs Kay said.
"How it works is that we have a raffle and the art show of which 25 per cent of all money from all sold paintings goes to Rotary with the rest going back to the artists."
From Friday morning to Tuesday afternoon, the show will exhibit works from artists across Australia competing in 10 different categories.
Mrs Kay is expecting a strong turn-out from the public across the five days and hopes they can break their purchasing record from last year.
"We should get around 2000 people," she said.
"Last year we had 54 paintings sold so we are hoping we can make it 60 or even 70 this year."
Overall Mrs Kay says there will be about $200,000 worth of art on display, with the average piece selling for about $600.
"The cheapest piece is about $90 and the most expensive is $8500," she said.
The show is popular with Hepburn artists, with Brian Nash entering each year.
Brian Nash is one Hepburn artist who enters each year.
"I've been (entering the show) for over 20 years," he said.
"Each year I put up four different pieces in a variety of the different categories."
Nash says the show allows him to exhibit to people from across the state.
"It's great to have people coming up from Melbourne who might have never seen my work."
For Mrs Kay, the show is about giving back to the community through the work of the Daylesford Rotary Club.
"The money Rotary raises goes to supporting medical projects and things for the hospital such as new scanning machines," she said.
"It definitely is about helping the community, but not necessarily getting in people's faces - we are more of a subtle fundraising operation."
As for what the public can expect, Mrs Kay says they will be treated to some amazing pieces and culture.
"People can expect an amazing array for art and artists," she said.
"It's great value, there's some absolutely brilliant pieces in the show and great variety with something here for everybody."
2019 Daylesford Art Show Winners
Best in Show - Gwenda McDougall - Red Trike Memories
Best traditional - Wen Jing Huang - The Boy with Litter Brother
Best Non Traditional - Noniann Lier - The Family
Best Landscape - Julie Coyle - Central Highlands
Portrait - Gwenda McDougall - Lord
Animalia - Elaine Wheildon - Thirsty Lino Cut
Nude - Brian Nash - Seated Nude
Abstract - Samantha Hunneyball - CP series 1
Stll Life - Francis Hooper - Two Pears
Highly Commended - Lyn Cooke - Welcome Swallow