The simple act of buying a coffee from your favourite Ballarat cafe, heading to a local small business to pick up a gift for a loved one, or opting to purchase that much needed item in a store opposed to online has a far more reaching impact than you realise.
Without really thinking about it you are supporting the wider Ballarat community by choosing to keep your money in town; enabling small and regional business owners the chance to support their families and by furthering local employment opportunities and getting behind non-for-profit community organisations and sporting groups.
This insert, published by The Courier, is a celebration of local businesses which hopes to encourage you to make a conscious choice in supporting local.
Studies show that when you spend $100 locally, $73 stays in the area, compared to just $43 at a chain retailer.
By shopping locally, you are not only helping businesses, but you are helping yourself and the town in which you live.
Click here to read Turn Around - Support Local online.
Did you know?
- By shopping locally you get better service. Local business tend to hire people with knowledge of the products they sell.
- You invest in the community. Local business owners live in the community they serve and spend their money in town.
- Spending locally encourages local prosperity. Research indicates entrepreneurs and experienced workers will more likely live and invest in communities that preserve the characteristics of locally-owned businesses.
- You can buy what you want. Local businesses find a need and fill it. Product selection is based on what the community wants.
- It supports community groups. Local businesses on average support non-profits at a higher rate than big businesses. They are more likely to give back to the community and encourage entrepreneurial growth.
- Spending locally also means you are more engaged with your own community.