How to make people pay for something they always took for free?
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How to re-quantify in people's minds a commodity has value when they always took it as a right?
And if paying is still unwelcome how, at least, to make it seem fair?
Yet how to also make it enough of a deterrent for people to seek alternatives?
And then how to get the balance right so that even after all the outrage and confusion, such a transition leads to behavioural change and a sense of it being a new, inevitable norm?
These are several questions that haven't been asked in our survey of commuters and users about what they think of council's new parking plan.
For the moment, most people are concerned about how it will work.
Nevertheless these questions lie at the heart of the growing pains the city has felt for years and is trying to grapple with as a resource once plentiful is now fought over.
All the while the population grows and continues to use individual car transport as the overwhelmingly preferred option even in the CBD.
Council's latest attempt, using adaptive technology and some concessions, will make some happy and others angry.
But whether it is a successful transition or another trip back to the drawing board, we at The Courier will be there to keep asking the questions.
Thanks for your continued support.