With Mother's Day less than a week away, Ballarat's florists are gearing up for what has been described as potentially the busiest day ever.
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With COVID-19 isolation still expected to be enforced through the remainder of this week, florists say they expect this Mother's Day to blow away past years in terms of orders, as families look to connect through flowers.
Whites Florist owner Larelle Taylor told The Courier they have already begun receiving orders well in advance and don't expect the orders to slow down over this week.
"I'm expecting this Mother's Day to be massive... a lot bigger than in previous years because people can't see each other," she said.
"People have been ordering a lot earlier this year as they get used to not being able to see their loved ones."
Ms Taylor said her and her staff feel a sense of responsibility to help connect families on Sunday because they cannot see each other.
"We want to help people during this time as we act as the contact between them and their mothers this mother's day.
"Whether it be hampers or gifts or balloons we just want to help spread the kindness people are wanting to share."
This sentiment was echoed by Jenny Burke, owner of Jenny Burke Florist in Little Bridge Street.
"I think this year is going to be heaps busier than last year because people can't visit each other," Ms Burke said.
"They can't see each other for breakfast, lunch and dinner like they're used to so they're looking for some way to connect. We feel a great sense of responsibility ahead of this Mother's Day because of that."
Ms Bourke said this sense of responsibility has been constant over the past few weeks as they've helped people connect for birthdays, anniversaries and just generally sharing compassion.
She added the only thing that could slow down florists leading into Mother's Day is poor weather affecting growers, however she said she was confident the best flowers would be available for the occasion.
"This weather has been a bit of a concern with getting flowers in but I'm confident our growers will come through with the goods ahead of Mother's Day."
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