The account, which The Courier will not identify, was the latest of a series of accounts calling for people to send in videos of people fighting and has been taken down within six days of it going live.

The most recent account first posted a video six days ago of people arguing on a prominent Ballarat CBD street, with the last post uploaded on Tuesday.

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It's not known how recent the videos are, however some feature children wearing masks.

Not all of the videos showed locations that were clearly in Ballarat, but several were taken on school properties - The Courier will not identify which schools.

The videos include young teenagers fighting in public as well as at school, which led to concerned parents reporting the page.

The page owner had posted "Message me through fights!! Also If you don't f***king like this s**t Block me pretty easy (sic)".

Within hours on Wednesday, content was removed.

A second page, on which the owner had posted "Dm fights for a follow back also dont report if your triggered just block. 1000 followers ill do a face reveal (sic)", had been already stripped of posts.

Police condemned the page, and the behaviour - Ballarat Local Area Commander, Inspector Dan Davison, said having the page taken down was "a good first step".

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"Sharing videos of this nature on social media channels only perpetuates violence - we do not condone this disturbing behaviour and nor do we want to see it in our community," he said in a statement.

"Police encourage the community to report pages of this nature so we can investigate them and their content, while we will also continue to monitor social media and work with schools and the community to ensure this behaviour is stamped out."

Cyber safety consultant Susan McLean encouraged victims to come forward and tell police so charges could be laid.

"The technology's not the issue here - this isn't bullying, this is criminal assault," she said.

"People colloquially call it bullying, when it's not, bullying's not punching someone senseless, that's criminal assault, and it's exacerbated by being posted online.

"Until such time as there are consequences for people who behave this way, the behaviour's not going to change."

She encouraged concerned parents to report the pages as they found them, which would alert the site about the content - Instagram, a subsidiary of Facebook, moderates most content in a reactive fashion, though machine-learning is also used for other content.

She also warned there are serious consequences for people involved in not just the assaults, but the filming and posting of the videos.

"(Bystanders) can all be charged with affray - standing there egging on, acting as participants, the offence is affray," she said.

"There are cyberbullying offences - you could post a video, and as a result, the child gets further humiliated and taunted, that is cyberbullying, and that's an offence under state and Commonwealth law.

"The police can very simply find out who owns that account, it's only a matter of putting in a legal request to Instagram and they will have the details within a month.

"It's very simple - you're never anonymous online, no matter what you call yourself, if you're the subject of a police investigation, you can be tracked down, and the social media companies do work with the police."

An Instagram spokesperson said in a statement "we have disabled several accounts immediately for violating our policies and are continuing to investigate".

"We do not allow violence and bullying on Instagram, and will remove this content when we find it and when it's reported to us," they said.

"The safety of our community - and the safety of young people on Instagram in particular - is our most important responsibility."

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Its Help Centre encourages parents to talk to their children if they find violent or disturbing content.

"We ask that all people follow our Community Guidelines and Terms of Use. If your teen encounters someone on Instagram who's not following these guidelines or Terms, they can report that person's posts directly from Instagram," it states.

"People can report abusive behavior or posts with our built-in reporting. This includes nude photos, abuse and excessive spam. Reporting is totally anonymous. No information about the reporter is sent to the person whose account or photo has been reported."

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