The experienced all-rounder joins the Hawks after six seasons wih North Ballarat, which he joined as captain-coach in 2015-16.

He had previously played with Meeniyan Dumbalk United in the Leongatha District association.

Eddy was a member of the North Ballarat side which lost to East Ballarat in the 2018-19 grand final.

He takes over the senior coaching role from Tristan Dixon, who play on with the Hawks.

East Ballarat president Mark Simpson said it was always good to introduce new blood and ideas.

He said Eddy had an excellent track record and he was looking forward to having him on board and working with the club's expansive cricket department under the guidance of Harry Ganley.

"He'll be very good for us."

Simpson, who is preparing to step down from the presidency, said the club had never been better placed for the long-term future.

He said it had a strong off-field structure, big player numbers at all levels and some of the best on and off-field facilities in Ballarat.

With expanded state-of-the-art clubroom facilities and new lighting in place at the multi-purpose Russell Square complex, the club's next project in partnership with the City of Ballarat will be the construction of six new practice nets.

Simpson said 11 sporting and general community groups now used facilities. He said he was extremely proud of what had been achieved.