This is the first time Linton has been involved in 'Pink Up Your Town', an annual McGrath Foundation fundraiser, which unfolds during breast cancer awareness month.

In the initiative's sixth year, the McGrath Foundation has urged communities to come together to back people experiencing breast cancer. The aim is to raise funds to place breast care nurses where they are needed most.

The Linton Takeaway and the police station are leading the way in embracing of pink in the hope others will follow.

In a show of support, the popular food venue, owned by Cristine Gall, is donating $1 from every coffee sold across October to the cause.

In preparation, Ms Gall and co-worker Amy McDonald decorated the shop in pink. The iconic pink ladies, associated with the illness, also feature prominently.

Both women are wearing pink every day and have put together hampers for a raffle.

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Ms Gall has a charitable past from which many have benefited.

"I always like to give to different foundations," she said. "I thought it would be good to do something for breast cancer awareness month."

Ms Gall is aware of the extensive reach of the insidious disease and she wants all her customers to get on board.

"There are a lot of people out there who have cancer," she said. "We are encouraging everyone to wear something pink each day."

The McGrath Foundation funds 171 breast care nurses across Australia.

Within the Ballarat electorate, there are two such nurses. Since 2009, 2,194 local families have accessed the program.

Holly Masters, CEO of the McGrath Foundation, possesses a distinct aim.

"It is the mission to ensure no one in Australia goes through breast cancer without the care of a breast care nurse," she said. "We need to secure funding to ensure everyone experiencing breast cancer has this specialised support."

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