Spilt Milk festival is returning to Ballarat in 2022 in a major coup for the city as it emerges from COVID.
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After a pandemic-induced hiatus in recent years, it has announced a homecoming to Victoria Park on December 3 with a message to live-music fans: "It's on".
Kicks Entertainment director Jeff Drake said his team "couldn't be happier" to be back and were excited to bring the event back to the city.
"We saw such a positive response from our launch [in Ballarat] in 2019, with tickets selling out in less than 48 hours - with this year's line-up we're anticipating an even faster response this year," he said.
"We spend a lot of time in the city building up to the event and loved getting to know the best spots to eat and drink - there's so much incredible food and drink on offer in Ballarat".
"We had some of our international artists from 2019 talk to us about how much loved getting to see this part of the Australia - they were blown away by the landscape and the heritage of the town and the architecture that gives the city so much character."
2019 SPILT MILK COVERAGE
Over 20,000 packed Victoria Park for the festival's debut in Ballarat in 2019 with festival-goers treated to performances by Confidence Man, Dune Rats, G Flip, Lime Cordiale and Chvrches, among others.
The 2022 line-up is set to be released on Thursday April 28 at 8am.
Ballarat acting mayor Cr Amy Johnson said it was wonderful to see the city "buzzing" again.
"With people out and about enjoying the city and also to see visitors returning to Ballarat in increasing numbers, this festival is another great opportunity to attract people back to the city post-COVID and it will be a fantastic boost for our hospitality and tourism industry," she said.
Cr Johnson said the 2019 event resulted in around 100 local people employed and an economic impact of $3.7 million, which council hoped would exceed $4 million in 2022.
"We had a total of 23,000 visitors to Ballarat during the 2019 festival, of which 7,000 stayed overnight and we had around 6,000 local people attending the festival to take advantage of the incredible lineup of local national and international artists."
The event will also take place in Canberra on November 26 and - in a new location for the festival - the Gold Coast, on December 4.
Punters can register for line-up and ticketing news at spilt-milk.com.au.
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